![]() Even for skeptical viewers, it’s an irresistible watch, tickling the A.S.M.R. Most of the tens of thousands of comments below the video fall into one of three categories: confusion (“Why do you have all this ice?”), joy (“The absolute serotonin this brought me”) and envy (“I think we are in different tax brackets”). Then there’s the pinnacle of domestic opulence: a countertop ice maker that turns out the pebble-shaped “nugget ice” previously available only at fast-food chains. TikTok creators routinely draw 30 million views overnight (and sizable paychecks) by showing off stocked ice drawers, along with retail links for buying specialty ice molds in all shapes and sizes. On tables at high-end weddings, fairy lights in Mason jars are out and wildflowers suspended in $14 ice cubes are in. Frozen water, which costs most Americans virtually nothing, is being redefined as a luxury item.Īt fashion-brand parties, ice cubes stamped with the company’s logo are de rigueur. Way back in 1895, Mark Twain wrote that ice had become so inextricably linked with the United States that “there is but a single specialty with us, only one thing that can be called by the wide name ‘American.’ That is the national devotion to ice-water.”įor years to come, all ice was good ice. ![]() It’s a running joke, a quirk of the national personality: Iced drinks are as American as rock ‘n’ roll, pickup trucks and to-go cups.
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